9/24/2023 0 Comments Amazon tik tok pantsTikTok said the article is “misleading” and that it doesn’t “represent the TikTok experience.” Misspelt brand names and implausible prices on many of the listings raise red flags for potential counterfeit sales. Categories and sub-categories of products are filled with overwhelming choices: The Home & Kitchen section shows a 37-cent-mini-car trash can next to a $16 four-foot computer desk and an $8.43 three-piece polyester satin sheet set. Instead, Shop is plagued by the same problems with a free-for-all marketplace that Amazon has faced. But the early version of the experience shows no evidence of the ultra-personalized algorithm TikTok is known for in its video feed, which has been key to its success in capturing users’ attention. The effort has been discussed internally as a “community commerce” effort, according to people familiar with the matter, meaning it’s meant to capitalise on the app’s potential to bring people together through their niche interests. to sell a target of $20 billion in merchandise this year, Bloomberg has reported. TikTok Shop will be competing with Amazon Inc. That could reignite US regulatory concerns if it puts user data in the hands of Chinese sellers. Many of the listings, including a budget planner and a waist-trainer vest, say they’re shipped from China, where TikTok’s parent company, ByteDance Ltd., is based. The social media app’s Shop option, prominently displayed between the For You and Following feeds where users watch videos, presents a never-ending scroll of “recommended” random products, according to an early version reviewed by Bloomberg, from a $2.99 Nike sweatshirt that appears counterfeit to a $6.99 statue of a “naughty dwarf” sitting on a toilet. So far, it’s a showcase for cheap goods from China. TikTok’s Shop marketplace, the video app’s biggest bet for new revenue growth, has gone live for some users in the US.
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